What is SEO? SEO Step by Step Guide

SEO can help you increase business turnover. So, I will discuss SEO’s step-by-step guide for identifying the SEO method.

It will be helpful for those who will use SEO or those who will take SEO as a carrier. This SEO step-by-step guide will be beneficial for the beginner SEO learner.

SEO allows even small and medium businesses to get customers online without spending obscene money on advertising. It’s one of the few ways SMBs can compete with the big names in their industry.

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SEO Step by Step Guide

Our discussion part is in the SEO step-by-step guide for beginners. We will cover as per the below chart for SEO step-by-step guide.

  1. What is SEO
  2. Why SEO
  3. Kinds of SEO
  4. Keyword Research
  5. Content
  6. On-page SEO
  7. Technical SEO
  8. Backlinks or Off-Page SEO
  9. How can I learn SEO

What is SEO?

What is SEO? It’s an acronym for “Search Engine Optimization.” Yes, Optimization of Search Engines. But no! You should be optimized according to the Search Engine. You color yourself according to the Search engine algorithm color.

Is it complex for you? Don’t worry; It’s not as complicated as you think. 

In SEO, you have to do what’s search engine allows or gives value.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

That means SEO is some process or steps you want to rank higher on SERP. 

Why SEO? Why do you want to rank higher on the Search Engine Result Page (SERP)? Because you want to take advantage of your business by driving traffic to your business website.

SEO Step by Step Guide
SEO Strategy

Why SEO? Is SEO Necessary for your Business?

Why do you need to know SEO or use SEO? We mention some points below about the necessity of SEO.

Cost-Effective Marketing

Search Engine Optimization is one of the most economical advertising techniques since it encourages and attracts users actively searching for your products and services similar to yours online. Good SEO generates inbound traffic, which is more effective than outbound techniques like cold-calling. It also provides a massive return on investment (ROI).

Visibility

SEO drives improved visibility and impressions inside the search engine consequences.

Branding

Unless you are well known in your segment, there’s very little probability that your clients will type into your brand name while trying to find your products/offerings.

Credibility

Websites that seem better in the searches are more trustworthy and credible. 98% of all searchers pick an enterprise indexed on Page 1 of the consequences.

Generate Traffic

SEO attracts potential clients trying to find your products/services online. Incorporating search engine optimization permits each web page for your website to be an access factor for those new clients, thus generating a lot of additional leads for your business.

SEO works round-the-clock for you if done well. Any time a potential customer searches on Google for a product/service you offer, and you pop up on the first page is an opportunity given to you by Google or any other search engine.

Kinds of Search Engine Optimization (SEO)

There are many kinds of SEO as per the usage, method, places, and implementation. 

There are three types of SEO as per the usage of SEO techniques.

  1. White Hat SEO
  2. Back Hat SEO 
  3. Gray Hat SEO

There are two types of SEO as per the places of SEO technique.

  1. Global SEO
  2. Local SEO

There are two types of SEO as per the method of SEO technique.

  1. Paid SEO
  2. Organic or Free SEO

Our main discussion objective in this article is on Organic SEO.

Process of Organic SEO

So, if you want to rank higher on SERP to generate more traffic, SEO can help you!

Well, the process of organic SEO has four core pillars of success.

1. Keywords Research

“Key+words,” so you can easily understand that Keyword is the foundation pillar of your SEO success.

2. Content

If you want to get results to favor you, you should invest most of your time optimizing and creating new SEO-driven content.

3. On-Page

An essential part of SEO. After writing the content, you need to do on-page optimization.

4. Technical

Don’t panic about the word ‘technical.’ invite Google on your site to take a cup of tea. 

As Giant Google and the whole community visit your site, you should create site UX very well and speed up the site.

5. Backlinks

You set up all three pillars like a pro, but without backlinks, you may struggle to stand up.

Let’s discuss something more about the process of Organic SEO.

1. Keywords:

One of the Important processes in SEO is Keyword Research.

In the SEO industry, we say all the time ‘Content is the king’ for SEO success. But the keyword is the foundation of that empire. Without proper research and selecting the right keyword, you can’t move on to the game. It is the success or failure of your SEO game.

We have to follow some considerations while selecting the keyword.

  • Relevant
  • Popularity/ Search Volume
  • Not declining
  • Long-tail or Short tail

Some list of tasks for Keyword Research.

  1. Identify and analyze the competitor
  2. Find the main money keyword/s
  3. Find informative keywords
  4. Fins long-tail keyword variation
  5. Create a Keyword map
  6. Analyze the intent of pages that rank
  7. Understand how difficult to rank the target keyword/s

2. Content:

After selecting a keyword, the next part is writing the content. Content is the king of SEO. All SEO activities perform surrounding the content. Powerful content can help the SEO to make its activities and strategy easy.

Which provides the unique and necessary information to the audience is content. Anything would be content. It may be an article, a video, a photo, a graphic, an infographic, etc.

3. On-Page:

An essential part of an SEO function is On-Page SEO. Google or any search engine can notify for on-page SEO. On-page SEO is how you inform search engines for ranking for a particular topic or keyword.

It is an essential part of SEO planning. Search Engines can get from the On-page SEO. In On-page SEO, we distribute the keyword in the article that we target for ranking in search engines. Some list of tasks for On-page SEO.

  • Keyword optimization in articles.
  • SEO-friendly URL including keywords.
  • The keyword is naturally placed in the first 10% of the first 100 words.
  • Keyword in heading tag.
  • Meta description and title optimize with the keyword.
  • Keywords placed in the article.
  • Find and Fix multiple h1 tags.
  • Keyword placing in h2 to h4 tag
  • Image optimization with Keyword
  • Internal Link and External Link
  • Improve title, meta tags, and page content
  • Access Search Engine on the site
  • Robots.txt file setup
  • Sitemap setup
  • Ensure to use the ALT tag in the image
  • Find and fix content cannibalization
  • Install and configure necessary plugins (For CMS)
  • Content up to date

4. Technical SEO:

Another vital part of the SEO process is technical SEO. There is no value when ranking on search engines if search engines do not know about your site. After on-page SEO technical SEO part will ensure Google and other search engines about your site. 

Technical SEO will solve any search engine error. Technical SEO will help your site to be search-engine-friendly. Some list of tasks for Technical SEO.

  • Make Sure you are using HTTPS
  • Add site in Google Search Consol
  • Add site in Google Analytics
  • Add site in Bing webmaster tools
  • Improve Site speed
  • Find and Fix search engine crawl errors
  • Check the duplicate versions of your site. Canonical Tag
  • Fix broken internal and external links
  • Find and fix the HTTP link on an HTTPS page
  • Add Structured data.
  • Check 302 redirections
  • Find and fix redirect chains and loops
  • Check the depth of the page
  • Core Web Vitals
  • Canonical Tag
  • Make sure your website’s page or post is indexed on Google or search engines

5. Backlinks:

The backlink is a part of off-page SEO. It is an integral part of search engine optimization (SEO). If you want to rank a competitive keyword in a search engine, you need to do a backlink for ranking. 

Backlink means another website’s link juice pass to your website. So, during backlinks, you have to consider the manage white hat do-follow link and manage links from high-quality websites.

List of tasks for Backlinks.

  1. Analyze competitor link profile
  2. Create link building strategy as per the requirement
  3. Conduct a link intersect analyze
  4. Turn unlink mention into a link
  5. Find new link building opportunities
  6. C-Block Identify for link building
  7. Set up and optimize Google My Business and Bing listing

List of Some link building (Backlink) processes.

  1. Web 2.0
  2. Blog Comments
  3. Social Media Link
  4. Guest Post
  5. Broken Link Building
  6. Link Exchange Method
  7. Skyscraper Method
  8. Profile Link Building
  9. Link Request Outreach/ Outreach Link Building
  10. Resource Page Link building
  11. Link Roundup Outreach
  12. HARO Link Building
  13. Related Blog Outreach
  14. Infografic Link Building
  15. Directory Submission
  16. Local Citation
  17. Testimonial Link Building
  18. Forum Link Building
  19. link magnet

That’s all for the SEO process. This process is essential to learn from SEO’s Step by Step Guide.

Tools for the SEO Process

It is required to use some SEO tools while implementing the SEO process. You may demand some data for selecting keywords, backlinks, etc. Then need to use SEO tools to arrange the data. 

Few tools name that requires for research during the SEO process.

  • Semresuch
  • Ahrefs
  • Moz
  • Soovle
  • Google Analytics
  • Google Search Console
  • Google Keyword Planner
  • Google Trends
  • KeywordTool.io
  • Keywords Everywhere
  • Serpstat
  • Buzzsumo
  • Hunter.io

You can get more ideas about some free tools.

How to Learn SEO

As search engine optimization (SEO) is essential for increasing revenue, we can learn SEO to improve our SEO knowledge. Many platforms and SEO experts provide the learning. Among them, I am mentioning a few platforms and experts. You should select a good mentor. A perfect mentor, can you go ahead.

You can hire an SEO expert or an SEO agency to implement an SEO strategy for your business to increase your ranking on Google or other Search Engine. An SEO expert can solve your SEO issue for your business and move you higher in SERP.

Final Word for SEO Step by Step Guide

So, that is all for the discussion that requires an ethical SEO learner. I hope you know the importance of SEO in your business or blogging. So, this guideline may help you to get an idea about SEO.

Ranking higher in Google or other search engines is indispensable for a business. Because now, most of the business is conducted online. So, SEO plays a vital role in increasing the ranking higher.

To get more traffic fast to your website higher an SEO expert.

#murshedSEO

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